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New Delhi6 hours ago
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India’s largest car maker, Maruti Suzuki, is cutting its first electric SUV e-Veter production. Maruti Suzuki was planning to make more than 26.5 cars by April-September 2021, but now only 5 cars will be manufactured.
However, the company has said that it will try to meet the goals of 67.5 vehicles in the entire year by March 2026. Production will be increased for this.
The effect of e-vititor supplies
Maruti’s e-Viters are the first electric vehicle in India, which was planned to launch later this year. The train is being built on the Gujarat plant and is planned to export India as well as Asia, Europe, Latin America and Africa.
The company displayed it on the Auto Expo of January 2025 and would compete with the electric vehicles in Tata Motors, Mahindra and Hyundai.
Maruti has not yet said about the change in the launch timeline, but some analysts have said that if the issue of magnetic deficiency is not resolved soon, the introduction and distribution may be delayed.
Maruti Suzuki has recovered its first electric car e -Vita in India Global Mobility Expo -2025
China imposes restrictions on the rare economy elements
The reason for this discount is the lack of rare money magnets, which are used in many parts of EV motor, speedometer, sensors and engine. These magnets often come from China, which process more than 90% of the world’s rare money.
However, China has imposed strict restrictions on export of seven rare economy materials since April 1, 2021. They now need a special license, which is why the supply in India has stopped.
Why did China impose sanctions?
China has strictly tightened the export of rare economy materials because it connects them to their national protection and non-conclusions.
Under the new rules implemented in April 2021, each importer must give a “last user certificate”, which must prove that magnets will not be used for military work or re -export to the United States.
This process takes at least 45 days. Because of this, the delay is increasing. The move in China is seen in response to the new US tariff.
Maruti is still making vehicles as per demand
Maruti Suzuki Chairman RC Vergava recently said that production has not yet been affected. However, industrial sources say that if the deficit lasts long, Maruti may also have to change its other vehicle production plan.
The company is currently using the dealer Inventory and the rare economy magnet as per demand, so that the more sold vehicles are given priority.
Maruti did not officially say the issue, but the company has applied for imports through Chinese suppliers. However, no response has been received yet.
Maruti on the whole industry, not the crisis
This problem is not limited to Maruti Suzuki. Companies like Tata Motors, Mahindra, Hyundai, Kia, Hero Moto, TV and Bajaj Auto are also fighting this rare money.
Especially for electric vehicles (EV) and two-chakas, these magnets are very important. If the supply problem is not resolved soon, the production of many companies may stop by July 2025.
Japan’s Suzuki motor has already stopped production of its Swift car, as they are facing lack of magnets. Companies like Mercedes-Benz, BMW and Nisan are also forced to reduce production in Europe.
What is India’s auto industry doing?
India’s auto industry has demanded immediate intervention from the government. The Society of Indian Automobile Manufacturers (SIAM) and the Automotive Component Manufacturers Association (ACMA) have informed the government that production may stop from June 2021 if there is no initial determination.
- Government Support: Auto companies have demanded the government to intensify the import process by making diplomatic talks with China. The government plans to send a representative to China, which will go there within the next two to three weeks.
- Option Route: Some companies are looking for magnets from countries like Vietnam, Indonesia, Japan or Australia. However, these countries do not have large -scale processing facilities.
- Import of motor assembly: Some companies are now thinking of importing the entire motor assembly, which will be expensive and can damage local production.
- Self -Owner India: Government agencies have suggested looking for ferrite magnetic or magnetic-free designs, but these routes are expensive and can reduce performance. For a long time, there is a discussion about the development of rare money processing in India, but this is a year project.
Government looking for alternative supply chains
Commerce Minister Piyush Goel has said that China’s move is a “awakened call” for India and the world. He said the government was looking for an alternative supply chain in collaboration with the auto industry and trying to promote the rare economy processing in India.
Under the National Critical Mineral Mission (NCMM), the government is planning Rs 1 crore, which will promote local processing of minerals such as lithium, cobalt and rare economy. However, it will not give a long project and immediate relief.
Petrol-diesel vehicles including electronic also affect
The magnets of the rare earth are used not only on EV, but also on petrol-diesel trains, two-wheels and commercial vehicles. If this deficit lasts more than 30 days, the entire auto industry may be stagnant. Siam warns that India has imported 60 tonnes of rare economy in the fiscal year 20 F -5, and this year was a 700 target, which seems difficult now.
Bajaj Auto has said that in July, it may have “serious effects” of e-scooter production. TVS motor has expressed similar concerns. Auto dealers’ body Fada has said that the sales growth in June is only visible to the traders due to high environmental and tight finances.
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